What Lead Generation Does for Roofers
Roofing jobs are big and customers are careful. A leak after a storm needs a phone number now. A restoration or re-roof needs photos, your licence and a clear way to book an inspection.
I run separate Google Ads for both, build the pages, tracking and forms behind them, and show you which ads produce the inspections that become jobs.
Where Roofing Leads Get Lost
Roofing clicks are expensive. Most of the waste comes from repair and re-roof searches landing on the same general page.
On the ads side, storm repairs and full re-roofs share one campaign and one bid, and searches for roofing supplies and DIY repairs spend money that never becomes an inspection.
- Repairs, restorations and re-roofs on one page
- No photos of finished roofs before the form
- Forms that do not ask the roof type or the problem
- No tracking from inspection to signed job
Want to see where your roofers leads are leaking?
I will walk your ads, your landing page and your tracking and show you which step is losing the job. Takes one call.
How I Build Lead Flow for Roofers
Repair pages lead with the phone and your service area. Restoration and re-roof pages lead with finished work, your licence and a form that books the inspection.
- Separate pages for repairs, restorations and re-roofs
- Click-to-call on every repair page
- Inspection form that asks roof type and problem
- A Google Ads campaign for each job type, sent to its own page
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
What Is Included in Lead Generation for Roofers
Everything from the search to the booked job: the ads that bring people in, the pages they land on, and the tracking and reporting that show what each job cost.
Google Ads campaigns for the roofers work you want
I build and run the Search and Local Services Ads that bring the enquiries in, with a campaign for each job type, roof repairs, restorations, re-roofs and gutters. Each campaign has its own keywords, ads and budget, sends people to the page made for it, and gets its search terms reviewed every week.
A landing page for each roofers job you want more of
One page per job type, roof repairs, restorations, re-roofs and gutters, so the person who searched for it lands on a page about exactly that. Phone number and quote form sit above the fold on mobile, and the page is built on your domain and stays yours.
Every call counted, not estimated
Most roofers work starts with a phone call, and a storm leak call goes to whoever answers first. Dynamic call tracking ties each call back to the page, the campaign and the keyword that produced it, so a booked job and a wrong number never look the same in a report.
A form that asks for what you need to quote
Suburb, the job and a way to reach them. Nothing else. Form submissions and click-to-call are recorded as separate conversions in your own Analytics, and fed back to Google so the bidding learns from real leads instead of raw clicks.
Leads and cost per lead, every week
You see leads, cost per lead and conversion rate by page and by campaign, with what changed that week in plain English. Spam and wrong numbers are filtered out before they reach your numbers.
Want to know what a lead would cost you?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
2026
Google Premier Partner accreditation, held by J-Digital Pty Ltd
Why Roofers Work with Me
I run Google Ads and lead generation for trade businesses only. I know which roofing searches come from people ready for an inspection and which come from people pricing materials, and I build the ads and pages to match.
Month to month, no lock-in. Your ad account, your pages and your data stay in your name.
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
Why Roofers Pick Jordan Pizzica for Lead Generation
Plenty of agencies will build roofers a landing page and call it lead generation. The difference shows up in who owns it afterwards and whether the numbers on the report survive a phone call.
Who builds the landing page
Most agenciesA template from the agency's page builder, with your logo dropped in the corner.
Tradie Ads ExpertA page built for roofers and one job type, because that is the only thing it has to do.
What happens to the calls
Most agenciesCounted as conversions and reported as wins, whether or not anyone booked.
Tradie Ads ExpertCall tracking on every number, so a wrong number and a booked job never look the same.
Experience with trade businesses
Most agenciesLearns your trade on your budget, using a funnel built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who owns the assets
Most agenciesThe agency keeps the page and the tracking. Leaving means starting again.
Tradie Ads ExpertYour landing pages, tracking and ad account stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
Lead Generation for Roofers, City by City
Each city has a different number of businesses bidding on the same searches, so the budget, the bids and the suburbs on the landing page follow the city as well as the trade.