What Lead Generation Does for Builders
A building enquiry is a big decision made slowly. People compare builders for weeks before they call. The page has to show the work you do, where you build and how a quote starts.
I run the Google Ads that reach people ready to build, and the pages, tracking and forms that sort the serious enquiries from the ones still dreaming. It is the same system I have run for 150+ Australian trade businesses.
Where Building Leads Get Lost
Building clicks cost a lot, and most of the waste comes from pages that cannot tell a ready buyer from someone two years away.
On the ads side, broad renovation keywords attract people collecting ideas, and without a negative keyword list the budget pays for searches like house plans and DIY decking.
- Renovation and new home clicks landing on one general page
- No service area or project types shown before the form
- Forms that do not ask the budget or timeframe you need
- No tracking from enquiry to signed job
Want to see where your builders leads are leaking?
I will walk your ads, your landing page and your tracking and show you which step is losing the job. Takes one call.
How I Build Lead Flow for Builders
Each project type gets its own page, with your licence, the areas you build in and photos of the work. The form asks the project, the suburb and the timeframe, so you can see which enquiries are worth a site visit.
- Separate pages for renovations, extensions and new homes
- Licence and build areas shown before the form
- Enquiry form that asks project, suburb and timeframe
- A Google Ads campaign for each job type, sent to its own page
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
What Is Included in Lead Generation for Builders
Everything from the search to the booked job: the ads that bring people in, the pages they land on, and the tracking and reporting that show what each job cost.
Google Ads campaigns for the builders work you want
I build and run the Search and Local Services Ads that bring the enquiries in, with a campaign for each job type, renovations, extensions, new homes and decks. Each campaign has its own keywords, ads and budget, sends people to the page made for it, and gets its search terms reviewed every week.
A landing page for each builders job you want more of
One page per job type, renovations, extensions, new homes and decks, so the person who searched for it lands on a page about exactly that. Phone number and quote form sit above the fold on mobile, and the page is built on your domain and stays yours.
Every call counted, not estimated
Most builders work starts with a phone call, and a builder who calls back first is often the one who gets to quote. Dynamic call tracking ties each call back to the page, the campaign and the keyword that produced it, so a booked job and a wrong number never look the same in a report.
A form that asks for what you need to quote
Suburb, the job and a way to reach them. Nothing else. Form submissions and click-to-call are recorded as separate conversions in your own Analytics, and fed back to Google so the bidding learns from real leads instead of raw clicks.
Leads and cost per lead, every week
You see leads, cost per lead and conversion rate by page and by campaign, with what changed that week in plain English. Spam and wrong numbers are filtered out before they reach your numbers.
Want to know what a lead would cost you?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
2026
Google Premier Partner accreditation, held by J-Digital Pty Ltd
Why Builders Work with Me
I run Google Ads and lead generation for trade businesses only. I know which building searches come from people ready to sign and which come from people two years away, and I build the ads and the pages to tell them apart.
Whether you build in one city or across several licence areas, the structure is the same. Month to month, no lock-in, and your ad account, pages and data stay in your name.
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
Why Builders Pick Jordan Pizzica for Lead Generation
Plenty of agencies will build builders a landing page and call it lead generation. The difference shows up in who owns it afterwards and whether the numbers on the report survive a phone call.
Who builds the landing page
Most agenciesA template from the agency's page builder, with your logo dropped in the corner.
Tradie Ads ExpertA page built for builders and one job type, because that is the only thing it has to do.
What happens to the calls
Most agenciesCounted as conversions and reported as wins, whether or not anyone booked.
Tradie Ads ExpertCall tracking on every number, so a wrong number and a booked job never look the same.
Experience with trade businesses
Most agenciesLearns your trade on your budget, using a funnel built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who owns the assets
Most agenciesThe agency keeps the page and the tracking. Leaving means starting again.
Tradie Ads ExpertYour landing pages, tracking and ad account stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
Lead Generation for Builders, City by City
Each city has a different number of businesses bidding on the same searches, so the budget, the bids and the suburbs on the landing page follow the city as well as the trade.