What Google Ads Does for Builders
Building is a high-ticket trade where one bad lead wastes half a day on a site visit that goes nowhere. Most Google Ads campaigns for builders are not built to filter for serious buyers at the quote-seeking stage.
I structure building campaigns around decision-stage intent. Customers searching for kitchen renovation quotes or extension builders in their suburb are ready to engage. I build the campaigns and the landing pages that convert them before they click through to a competitor.
Why Builders Get Poor Returns from Generic Google Ads
The fundamental problem with most builder campaigns is keyword intent. A broad search like 'home renovation ideas' attracts early-stage browsers. A search like 'extension builder quotes Sydney' attracts someone ready to invite tenders. These need completely different bids and landing pages.
Comparison sites and aggregator platforms also dominate generic builder searches, collecting enquiries and reselling them to multiple builders. A well-structured own-brand campaign captures the customer directly before they hit those platforms.
- Attracting price shoppers and early-stage browsers instead of quote-ready clients
- Competing against national comparison sites that resell your leads to competitors
- Campaigns that mix renovation, extension and new build into a single undifferentiated group
- No pre-qualification on landing pages, resulting in unqualified site visits
Want to know what Google Ads would cost for your builders business?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
How I Structure Builder Google Ads Campaigns
Renovation, extension and new build campaigns run separately with their own keywords, bids and landing pages. A customer searching for a kitchen renovation has a completely different intent and budget expectation to someone searching for a new home build.
Landing pages include pre-qualification fields: project type, location, approximate timeline and rough budget. This reduces the volume of enquiries from unqualified browsers before they reach your phone.
- Renovation, extension and new build campaigns separated by intent and budget expectations
- Pre-qualification landing pages with project-type and budget fields
- Conversion tracking on calls, form submissions and quote requests
- Geo-targeting restricted to your active building licence areas
Already running ads that are not paying for themselves?
Send me the account. I will tell you what is leaking and whether it is worth fixing or starting again.
What Is Included in a Builder Google Ads Campaign
I handle everything: keyword research built around your project types, ad copywriting, landing page builds with pre-qualification forms, call tracking, GA4 setup and weekly reporting.
Google Search Ads account setup and management across all project types
Renovation, extension and new build are built as separate campaigns from the start, because the search terms, the budgets and the decision timelines behind them have almost nothing in common.
Conversion landing pages with pre-qualification forms for each project category
Each page asks for project type and budget range before it asks you to quote, so the mornings lost on jobs a tenth of your size stop arriving in the first place.
Call tracking and GA4 conversion configuration
Calls, form submissions and quote requests are tracked back to the campaign and keyword that produced them, and recorded as conversions in your own Analytics property, so the bidding learns from real enquiries.
Separate campaigns and budgets per project type
A new build enquiry is worth many times an extension enquiry, and it costs more to win. Splitting the budgets means the cheaper work cannot quietly consume the spend meant for the larger projects.
Multi-state geo-targeting across your licence areas
Targeting is restricted to the states and regions you actually hold a licence in, so you are not paying for enquiries you cannot legally take, or driving to quote work outside your range.
Weekly plain-English reporting with cost per enquiry
Cost per enquiry by project type every week, with what changed and why. Long build decision cycles are reported over time rather than judged on a single fortnight.
Not sure Google Ads is the right move for builders?
Then I will say so on the call. I would rather turn the work down than take a budget that was never going to return.
Why Builders Work with Me
I run Google Ads exclusively for trades. I know which building keywords attract quote-ready buyers and which attract browsers who are planning a renovation they will not start for two years.
I manage campaigns for builders at both national and local level. Whether you need suburb-level targeting in one city or multi-state coverage across your licence areas, the structure is the same. Month-to-month contracts. No lock-in. Your ad account, your data, your choice.
Want the searches your customers are actually typing?
I will pull the real volumes for your trade in your area and show you what they cost, before any commitment.
2026
Google Premier Partner accreditation, held by J-Digital Pty Ltd
Why choose Jordan Pizzica for builders Google Ads
Any agency will take on builders. The difference is whether they already know how your customers search before they start spending your budget.
Experience with builders
Most agenciesLearns the trade on your budget, from a keyword template built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who actually runs the account
Most agenciesA junior account manager holding a dozen unrelated industries at once.
Tradie Ads ExpertJordan Pizzica builds it and runs it. One person, trade businesses only.
What the reporting shows
Most agenciesClicks, impressions and a conversion count that treats a wrong number as a win.
Tradie Ads ExpertCall tracking on every number, so you see which ad produced which booked job.
Who owns the assets
Most agenciesThe agency keeps the account and the pages. Leaving means starting over.
Tradie Ads ExpertYour ad account, tracking and landing pages stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
How you reach the person running it
Most agenciesA ticket queue, and a new account manager every time someone moves on.
Tradie Ads ExpertOne number, and Jordan Pizzica is still the person on the account next month.
Builders campaigns, city by city
The same trade competes against a different number of advertisers in each market, so the budget and the bid strategy follow the city as well as the trade.