What Google Ads Does for Roofers
Roofing is a high-ticket trade where a poor-quality lead costs you a morning on a site visit that produces nothing. Most Google Ads campaigns for roofers are not built to filter for serious buyers at the quote-ready stage.
I structure roofing campaigns around quote intent. Restoration, repair and full re-roof work each attract different buyers with different price expectations and different timelines. Separating them from day one is what makes the economics work.
Why Roofers Get Poor Results from Standard Google Ads
The most common problem in roofing accounts is mixing restoration, repair and re-roof campaigns in a single undifferentiated structure. A customer searching for a small leak repair is not the same buyer as someone requesting quotes for a full re-roof. Same campaign, same bids, different expectations, poor conversion on both.
No pre-qualification on landing pages means browsers who have not decided whether to proceed fill in a form and produce an enquiry that wastes a quote visit.
- Restoration, repair and re-roof campaigns mixed with the same keywords and bids
- Leads from outside your service area wasting time on quotes that go nowhere
- No pre-qualification on landing pages, attracting unqualified enquiries
- Budget going to informational roofing searches rather than quote requests
Want to know what Google Ads would cost for your roofers business?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
How I Structure Roofing Google Ads Campaigns
I run roof repair, restoration and full re-roof campaigns in separate campaign structures. Different keywords, different bids, different landing pages and different cost-per-lead targets.
Landing pages include basic pre-qualification. Project type, location, rough timeline. This filters out the early-stage browsers before they produce an enquiry your team has to chase.
- Roof repair, restoration and full re-roof in separate campaign structures
- Suburb-level geo-targeting restricted to your profitable service area
- Pre-qualification landing pages filtering quote-ready buyers from early browsers
- Conversion tracking on every call and form submission from day one
Already running ads that are not paying for themselves?
Send me the account. I will tell you what is leaking and whether it is worth fixing or starting again.
What Is Included in a Roofing Google Ads Campaign
I handle keyword research built around quote intent, ad copywriting per project type, conversion landing pages with pre-qualification, call tracking, GA4 setup and weekly reporting.
Google Search Ads with project-type campaign separation
Repairs, restorations and full re-roofs run as separate campaigns, because a leak this week and a planned re-roof next year are different searches, different budgets and different decision timelines.
Quote-intent keyword targeting excluding DIY and informational searches
The keyword set is built around people asking for a quote, not people researching roofing. Informational roofing searches are enormous in volume and almost none of them end in a booking.
Pre-qualification landing pages for each project type
Each page asks about the roof, the problem and the property before it asks you to quote, so the enquiries that reach you are ones worth putting a ladder up for.
Guttering campaigns available as a separate budget allocation
Guttering is a different job at a different price, and it converts differently. Where it is worth running, it gets its own budget line rather than quietly consuming the roofing spend.
Dynamic call tracking and GA4 conversion configuration
Every call and form is tied back to the keyword and ad behind it, and recorded as a conversion in your own Analytics property, so cost per booked roofing job is measured rather than guessed.
Weekly plain-English reporting per project type
Repairs, restorations and re-roofs are reported on their own numbers each week, so a run of cheap repair leads never disguises what a re-roof enquiry is actually costing.
Not sure Google Ads is the right move for roofers?
Then I will say so on the call. I would rather turn the work down than take a budget that was never going to return.
Why Roofers Work with Me
I run Google Ads for trades only. I know which roofing keywords attract serious buyers and which produce unqualified site visits. Campaign structure designed around quote intent is what I build for every roofing client.
Month-to-month contracts. No lock-in. Your account and your data.
Want the searches your customers are actually typing?
I will pull the real volumes for your trade in your area and show you what they cost, before any commitment.
2026
Google Premier Partner accreditation, held by J-Digital Pty Ltd
Why choose Jordan Pizzica for roofers Google Ads
Any agency will take on roofers. The difference is whether they already know how your customers search before they start spending your budget.
Experience with roofers
Most agenciesLearns the trade on your budget, from a keyword template built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who actually runs the account
Most agenciesA junior account manager holding a dozen unrelated industries at once.
Tradie Ads ExpertJordan Pizzica builds it and runs it. One person, trade businesses only.
What the reporting shows
Most agenciesClicks, impressions and a conversion count that treats a wrong number as a win.
Tradie Ads ExpertCall tracking on every number, so you see which ad produced which booked job.
Who owns the assets
Most agenciesThe agency keeps the account and the pages. Leaving means starting over.
Tradie Ads ExpertYour ad account, tracking and landing pages stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
How you reach the person running it
Most agenciesA ticket queue, and a new account manager every time someone moves on.
Tradie Ads ExpertOne number, and Jordan Pizzica is still the person on the account next month.
Roofers campaigns, city by city
The same trade competes against a different number of advertisers in each market, so the budget and the bid strategy follow the city as well as the trade.