What Lead Generation Does for Pest Control
Pest control searches split two ways. Someone with a wasp nest wants a technician today. Someone booking a termite inspection before a sale wants to know what the report covers and what it costs.
I run separate Google Ads campaigns for each, send each one to its own page, and track every call and form so you can see which ads produce booked treatments.
Where Pest Control Leads Get Lost
Urgent and planned pest work need different pages, and most businesses send both to the same one.
On the ads side, termite inspections and urgent call-outs share one campaign, so the budget cannot lean toward the season or the job type that is converting.
- Termite inspections and wasp nests on the same page
- No click-to-call for urgent jobs on mobile
- Booking forms that do not ask the pest or the property
- No tracking from enquiry to booked treatment
Want to see where your pest control leads are leaking?
I will walk your ads, your landing page and your tracking and show you which step is losing the job. Takes one call.
How I Build Lead Flow for Pest Control
Urgent pages lead with the phone and how soon you can get there. Termite and inspection pages lead with what the service covers and a short booking form.
- Separate pages for termites, general pest and urgent jobs
- Click-to-call at the top of every urgent page
- Booking form that asks the pest and the property
- A Google Ads campaign for each job type, sent to its own page
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
What Is Included in Lead Generation for Pest Control
Everything from the search to the booked job: the ads that bring people in, the pages they land on, and the tracking and reporting that show what each job cost.
Google Ads campaigns for the pest control work you want
I build and run the Search and Local Services Ads that bring the enquiries in, with a campaign for each job type, termite inspections, general pest treatments, rodents and urgent call-outs. Each campaign has its own keywords, ads and budget, sends people to the page made for it, and gets its search terms reviewed every week.
A landing page for each pest control job you want more of
One page per job type, termite inspections, general pest treatments, rodents and urgent call-outs, so the person who searched for it lands on a page about exactly that. Phone number and quote form sit above the fold on mobile, and the page is built on your domain and stays yours.
Every call counted, not estimated
Most pest control work starts with a phone call, and an urgent pest call goes to the first business that answers. Dynamic call tracking ties each call back to the page, the campaign and the keyword that produced it, so a booked job and a wrong number never look the same in a report.
A form that asks for what you need to quote
Suburb, the job and a way to reach them. Nothing else. Form submissions and click-to-call are recorded as separate conversions in your own Analytics, and fed back to Google so the bidding learns from real leads instead of raw clicks.
Leads and cost per lead, every week
You see leads, cost per lead and conversion rate by page and by campaign, with what changed that week in plain English. Spam and wrong numbers are filtered out before they reach your numbers.
Want to know what a lead would cost you?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
2026
Google Premier Partner accreditation, held by J-Digital Pty Ltd
Why Pest Control Businesses Work with Me
I run Google Ads and lead generation for trade businesses only. I know the seasonal demand in pest control and how urgent and planned work need different ads and different pages.
Month to month, no lock-in. Your ad account, your pages and your data stay in your name.
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
Why Pest Control Pick Jordan Pizzica for Lead Generation
Plenty of agencies will build pest control a landing page and call it lead generation. The difference shows up in who owns it afterwards and whether the numbers on the report survive a phone call.
Who builds the landing page
Most agenciesA template from the agency's page builder, with your logo dropped in the corner.
Tradie Ads ExpertA page built for pest control and one job type, because that is the only thing it has to do.
What happens to the calls
Most agenciesCounted as conversions and reported as wins, whether or not anyone booked.
Tradie Ads ExpertCall tracking on every number, so a wrong number and a booked job never look the same.
Experience with trade businesses
Most agenciesLearns your trade on your budget, using a funnel built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who owns the assets
Most agenciesThe agency keeps the page and the tracking. Leaving means starting again.
Tradie Ads ExpertYour landing pages, tracking and ad account stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
Lead Generation for Pest Control, City by City
Each city has a different number of businesses bidding on the same searches, so the budget, the bids and the suburbs on the landing page follow the city as well as the trade.