What Lead Generation Does for Air Conditioning
Air conditioning demand arrives in waves. When the first heatwave hits, every install and repair search lands at once, and the business whose page answers fastest gets the quote.
I run the Google Ads that win those weeks, with budget held back for them, and build the pages, tracking and forms the clicks land on. Skyco Trades converted 23.26 percent of the people who reached their page across 505 leads.
Where Air Conditioning Leads Get Lost
The searches are there in summer. What loses them is a page that was never built for the person looking at it.
On the ads side, budgets run flat across the year, so the money is gone in the first hot week of summer, or held back when the searches are at their peak.
- Install and repair clicks sent to the same general page
- No prices, brands or system types shown before the form
- Forms that do not ask the room size or system type you need to quote
- No tracking, so peak-season spend is judged by feel
Want to see where your air conditioning leads are leaking?
I will walk your ads, your landing page and your tracking and show you which step is losing the job. Takes one call.
How I Build Lead Flow for Air Conditioning
Installs and repairs are different buyers. An install page leads with the system types you fit and a quote form. A repair page leads with the phone number and how soon you can get there.
- Separate pages for installs, ducted, servicing and repairs
- Quote form that asks for the system and the rooms
- Click-to-call at the top of every repair page
- A Google Ads campaign for each job type, sent to its own page
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
What Is Included in Lead Generation for Air Conditioning
Everything from the search to the booked job: the ads that bring people in, the pages they land on, and the tracking and reporting that show what each job cost.
Google Ads campaigns for the air conditioning work you want
I build and run the Search and Local Services Ads that bring the enquiries in, with a campaign for each job type, split system installs, ducted systems, servicing and repairs. Each campaign has its own keywords, ads and budget, sends people to the page made for it, and gets its search terms reviewed every week.
A landing page for each air conditioning job you want more of
One page per job type, split system installs, ducted systems, servicing and repairs, so the person who searched for it lands on a page about exactly that. Phone number and quote form sit above the fold on mobile, and the page is built on your domain and stays yours.
Every call counted, not estimated
Most air conditioning work starts with a phone call, and a broken air con in a heatwave goes to the first business that picks up. Dynamic call tracking ties each call back to the page, the campaign and the keyword that produced it, so a booked job and a wrong number never look the same in a report.
A form that asks for what you need to quote
Suburb, the job and a way to reach them. Nothing else. Form submissions and click-to-call are recorded as separate conversions in your own Analytics, and fed back to Google so the bidding learns from real leads instead of raw clicks.
Leads and cost per lead, every week
You see leads, cost per lead and conversion rate by page and by campaign, with what changed that week in plain English. Spam and wrong numbers are filtered out before they reach your numbers.
Want to know what a lead would cost you?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
23.26%
Conversion rate for Skyco Trades across 505 air conditioning leads
Why Air Conditioning Businesses Work with Me
I run Google Ads and lead generation for trade businesses only. I know the seasonal swing in air conditioning searches, and I plan the budget and the pages around it so the peak weeks are not wasted.
Skyco Trades generated 505 leads at a 23.26 percent conversion rate, Sharp Electrical and Air Conditioning came in at $33.02 per lead, and Starboard Electrical at $28.60. Published numbers, month to month, and you own the account and the pages.
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
Why Air Conditioning Pick Jordan Pizzica for Lead Generation
Plenty of agencies will build air conditioning a landing page and call it lead generation. The difference shows up in who owns it afterwards and whether the numbers on the report survive a phone call.
Who builds the landing page
Most agenciesA template from the agency's page builder, with your logo dropped in the corner.
Tradie Ads ExpertA page built for air conditioning & hvac and one job type, because that is the only thing it has to do.
What happens to the calls
Most agenciesCounted as conversions and reported as wins, whether or not anyone booked.
Tradie Ads ExpertCall tracking on every number, so a wrong number and a booked job never look the same.
Experience with trade businesses
Most agenciesLearns your trade on your budget, using a funnel built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who owns the assets
Most agenciesThe agency keeps the page and the tracking. Leaving means starting again.
Tradie Ads ExpertYour landing pages, tracking and ad account stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
Lead Generation for Air Conditioning, City by City
Each city has a different number of businesses bidding on the same searches, so the budget, the bids and the suburbs on the landing page follow the city as well as the trade.