Tradie Google Ads Case Studies

Real trades. Real numbers.

Every campaign below is one I built and ran, named client and all, documented from the first click to the last booked job. No cherry-picked highlights, no composite averages without backing data.

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No lock-in contracts. No retainers. Real results or I have failed.

11,800+

Total Leads Generated

150+

Trade Businesses Served

2026

Google Premier Partner

Google Ads reporting for Australian trade businesses

Google Premier Partner

2026

Leads / week

More booked jobs

ElectriciansNational

Marshall Electrics

2,073Leads

$30.02CPL

28.21%Conversion Rate

A high-volume electrical campaign built to a 28.21% on-page conversion rate at just $30.02 per lead.

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PlumbersBrisbane

Coffison Plumbing

921Leads

$81.12CPL

21.30%Conversion Rate

Emergency and gas plumbing demand captured across Brisbane at a steady $81.12 CPL.

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ElectriciansTownsville

EA Services

880Leads

$17.96CPL

29.91%Conversion Rate

Electrical and air conditioning leads in Townsville at a standout $17.96 CPL and 29.91% conversion.

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ElectriciansNational

Infinity Electrical

824Leads

$39.33CPL

21.30%Conversion Rate

824 qualified electrical enquiries delivered at $39.33 each.

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ElectriciansNational

Evans Electrical Group

722Leads

$46.77CPL

16.74%Conversion Rate

A steady stream of 722 electrical leads at $46.77 CPL.

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PlumbersBrisbane

SEQ Pipe Works

708Leads

$86.96CPL

22.49%Conversion Rate

708 qualified plumbing leads at a 22.49% conversion rate and $86.96 CPL.

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ElectriciansNational

Miranda Electrical

700Leads

$31.99CPL

26.73%Conversion Rate

700 electrical leads at $31.99 each and a strong 26.73% conversion rate.

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ElectriciansNational

Hoile Electrical

601Leads

$40.96CPL

29.56%Conversion Rate

601 leads at a 29.56% conversion rate and $40.96 CPL.

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Air ConditioningNational

Skyco Trades

505Leads

$47.85CPL

23.26%Conversion Rate

505 air conditioning and electrical leads at a sustainable $47.85 CPL.

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ElectriciansNational

Sparks Power Pty Ltd

489Leads

$38.50CPL

16.83%Conversion Rate

489 electrical leads delivered at $38.50 each.

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ElectriciansNational

Elevate Electrical

433Leads

$47.67CPL

17.32%Conversion Rate

433 qualified electrical enquiries at $47.67 CPL.

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PlumbersNational

Campbell Plumbing

382Leads

$38.37CPL

22.79%Conversion Rate

382 plumbing leads at $38.37 each and a 22.79% conversion rate.

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GlaziersAdelaide

Reglaze

381Leads

$36.20CPL

21.65%Conversion Rate

381 glazier leads across Adelaide at $36.20 CPL.

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ElectriciansNational

Legacy Electrical

350Leads

$44.67CPL

20.86%Conversion Rate

350 electrical leads at $44.67 each.

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Air ConditioningNational

Sharp Electrical & Air Conditioning

314Leads

$33.02CPL

17.39%Conversion Rate

314 electrical and air conditioning leads at $33.02 CPL.

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ElectriciansNational

Flex EV

286Leads

$76.12CPL

9.38%Conversion Rate

286 EV charger installation leads in an emerging niche at $76.12 CPL.

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ElectriciansSydney

Edgecliff Electrical Services

260Leads

$37.76CPL

24.74%Conversion Rate

260 electrical leads at $37.76 each and a 24.74% conversion rate.

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Exterior CleaningAdelaide

Superior Exterior Cleaning

248Leads

$53.49CPL

13.00%Conversion Rate

248 exterior cleaning leads across Adelaide at $53.49 CPL.

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PaintersBrisbane

Everlasting Painting

155Leads

$60.24CPL

17.44%Conversion Rate

155 painting leads across Brisbane at $60.24 CPL.

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PlumbersGold Coast

Coastal Plumbing Professionals

131Leads

$76.89CPL

23.31%Conversion Rate

131 plumbing leads on the Gold Coast at a 23.31% conversion rate.

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PlumbersNational

G-Line Plumbing

90Leads

$78.71CPL

27.19%Conversion Rate

90 plumbing leads at a high 27.19% conversion rate.

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Air ConditioningMelbourne

Celik Group Air Conditioning

87Leads

$75.63CPL

15.48%Conversion Rate

87 air conditioning leads across Melbourne at $75.63 CPL.

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ElectriciansNational

Sparktech Electrical

87Leads

$59.90CPL

28.25%Conversion Rate

87 electrical leads at a strong 28.25% conversion rate.

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ElectriciansNational

BJP Electrical Contracting

76Leads

$66.09CPL

22.55%Conversion Rate

76 electrical and AC installation leads at $66.09 CPL.

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Air ConditioningNational

Starboard Electrical & Air Conditioning

63Leads

$28.60CPL

20.63%Conversion Rate

63 electrical and air conditioning leads at a low $28.60 CPL.

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PlumbersNational

Riccardi Plumbing

$93.63CPL

18.50%Conversion Rate

A high-value plumbing campaign built to an 18.50% on-page conversion rate at a $93.63 CPL.

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ElectriciansPerth

Big Electrical WA

29Leads

$80.48CPL

29.32%Conversion Rate

A Perth electrical campaign converting at 29.32% on-page.

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ElectriciansPerth

Martin & Co Electrical

1,493Leads

$21.10CPL

29.27%Conversion Rate

1,493 tracked conversions at $21.10 each and a 29.27% on-page conversion rate for a Perth electrical, air conditioning and emergency business, in just under 7 months.

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Need more proof? I have plenty.

Every campaign above is documented with the client named and the figures as published. Ask on the call and I will walk you through any of them.

Earnings and income disclaimer

All testimonials are from real clients. Results shown are exceptional and not guaranteed. Individual outcomes vary based on factors like skills, experience, and effort. Your results may differ.

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Your Business Could Be Next

Every Australian trade business on this list started with one call. Book a free strategy call and find out what your trade, your market and your budget could produce.

0483 986 615

No lock-in contracts. No retainers. I only take on clients I can genuinely help.