What Google Ads Does for Painters
Painting attracts a huge range of search intent on Google, from homeowners looking for colour inspiration to property managers requesting commercial repaint quotes. Most campaigns do not filter between them, which means a large portion of ad spend goes to people who were never going to pick up the phone.
I build painting campaigns around hire intent. Interior, exterior and commercial painting each have different buyers, different search patterns and different cost-per-lead expectations. Separating them from day one is what makes the economics work.
Why Painters Struggle with Google Ads ROI
The core problem is keyword intent. Searches like 'interior paint colour ideas' or 'best exterior paint brand' attract people who are planning to paint themselves or are months away from hiring anyone. Without a strong negative keyword list, these searches drain the budget.
Mixing interior, exterior and commercial painting in a single campaign means bids cannot be optimised for any of them. A commercial strata repaint justifies a much higher CPC than a small interior touch-up.
- Broad colour and style searches draining budget away from hire-intent buyers
- Interior, exterior and commercial painting mixed together with blended bids
- Leads coming in without tracking to calculate cost per confirmed job
- National terms competing instead of local suburb searches that actually convert
Want to know what Google Ads would cost for your painters business?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
How I Structure Painter Google Ads Campaigns
I separate interior, exterior and commercial painting from day one. Each service type has its own campaign, its own keywords, its own bids and its own landing page.
Negative keyword lists built before launch exclude colour-related, DIY and inspiration searches. Every dollar goes to searches with hire intent: 'painter quotes', 'interior painting cost', 'house painter near me'.
- Interior, exterior and commercial painting campaigns separated from day one
- Negative keywords excluding DIY, colour charts and non-hire intent searches
- Suburb-level targeting locked to your actual service postcodes
- Conversion tracking on every call and quote request form submission
Already running ads that are not paying for themselves?
Send me the account. I will tell you what is leaking and whether it is worth fixing or starting again.
What Is Included in a Painter Google Ads Campaign
I handle keyword research with extensive negative keyword filtering, ad copywriting per service type, conversion landing pages built around quote requests, call tracking and weekly reporting.
Google Search Ads with service-type campaign separation
Interior, exterior and commercial painting run as separate campaigns from day one, with their own keywords and bids, because the job sizes and the people searching for them are not the same.
Quote-request landing pages for interior, exterior and commercial painting
Each campaign lands on a page written for that work, showing real jobs and asking for what you need to quote. Nothing else on the page competes with the quote request.
Negative keyword lists built before the campaign goes live
Colour charts, paint brands, DIY guides and how-to searches are excluded before launch. Painting attracts a huge volume of research traffic, and none of it is going to hire you.
Suburb-level geo-targeting to your profitable service area
Ads run in the postcodes you actually work in, so the budget buys enquiries you can quote without spending half a day driving, rather than clicks from the other side of the city.
Dynamic call tracking and GA4 conversion setup
Calls and quote requests are tracked to the keyword and ad behind them, and recorded as conversions in your own Analytics property, so cost per confirmed job can actually be calculated.
Weekly reporting showing cost per lead by service type
Interior, exterior and commercial are reported on their own numbers each week, so the service carrying the account and the one draining it are both obvious.
Not sure Google Ads is the right move for painters?
Then I will say so on the call. I would rather turn the work down than take a budget that was never going to return.
Why Painters Work with Me
I run Google Ads for trades only. I know the painting keyword landscape, which searches convert and which drain budget. Everlasting Painting in Brisbane is a documented example with 155 leads at $60.24 CPL.
Month-to-month contracts. No lock-in. Your account and your data.
Want the searches your customers are actually typing?
I will pull the real volumes for your trade in your area and show you what they cost, before any commitment.
$60.24
CPL for Everlasting Painting across Brisbane
Why choose Jordan Pizzica for painters Google Ads
Any agency will take on painters. The difference is whether they already know how your customers search before they start spending your budget.
Experience with painters
Most agenciesLearns the trade on your budget, from a keyword template built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who actually runs the account
Most agenciesA junior account manager holding a dozen unrelated industries at once.
Tradie Ads ExpertJordan Pizzica builds it and runs it. One person, trade businesses only.
What the reporting shows
Most agenciesClicks, impressions and a conversion count that treats a wrong number as a win.
Tradie Ads ExpertCall tracking on every number, so you see which ad produced which booked job.
Who owns the assets
Most agenciesThe agency keeps the account and the pages. Leaving means starting over.
Tradie Ads ExpertYour ad account, tracking and landing pages stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
How you reach the person running it
Most agenciesA ticket queue, and a new account manager every time someone moves on.
Tradie Ads ExpertOne number, and Jordan Pizzica is still the person on the account next month.
Painters campaigns, city by city
The same trade competes against a different number of advertisers in each market, so the budget and the bid strategy follow the city as well as the trade.