What Google Ads Does for Air Conditioning
Air conditioning demand spikes hard in summer and drops significantly in winter. Generic campaigns that do not adjust for this are overpaying during peak season and becoming invisible in the off-season.
I have run HVAC campaigns across Australia for clients covering split-system installs, ducted air conditioning, servicing and heat pump work. Every campaign is built with seasonality built in from the start, not patched on later when summer arrives.
Why HVAC Businesses Struggle with Seasonal Ad Performance
The core problem is that most HVAC campaigns treat every month the same. A January install peak and a July heating servicing month need completely different budgets, bid strategies and ad copy.
Another common miss is running installation and servicing campaigns with the same keywords and landing pages. A customer searching for an emergency AC repair in a January heatwave is not the same customer as someone planning a ducted system replacement.
- Campaigns spending the same budget in July as in January regardless of demand
- Missing the installation window when homeowners decide to buy before summer
- Competing on brand keywords without a clear authorised-installer positioning
- No call tracking so the real seasonal cost-per-lead is invisible
Want to know what Google Ads would cost for your air conditioning business?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
How I Structure Air Conditioning Google Ads Campaigns
I build seasonal budget plans from the start. In October through February, split-system install and emergency cooling campaigns get increased budgets and more aggressive bids. In the cooler months, budget shifts to heating, heat pump upgrades and servicing campaigns.
Installation campaigns and servicing campaigns run separately with different keywords, different conversion paths and different landing pages. An install campaign converts on a quote request form. A servicing campaign converts on a call.
- Summer installation and emergency campaigns with increased budgets in peak season
- Split system install, ducted air conditioning and servicing in separate ad groups
- Conversion tracking on every call and form submission from day one
- Off-season campaigns targeting heater servicing and heating upgrades
Already running ads that are not paying for themselves?
Send me the account. I will tell you what is leaking and whether it is worth fixing or starting again.
What Is Included in an HVAC Google Ads Campaign
I handle the full campaign build: keyword research with seasonal demand mapping, ad copywriting, conversion landing pages for installs and servicing, call tracking, GA4 configuration and monthly budget planning that accounts for demand shifts.
Google Search Ads setup and management with seasonal budget scheduling
The account is built and then paced against demand. The budget climbs into the installation window before summer and shifts to servicing and heating in the off months, rather than spending the same amount in July as in January.
Separate landing pages for installation, servicing and emergency cooling
A homeowner replacing a ducted system and one with a dead split system in February want different pages. Each campaign lands on the one written for it, with the phone number above the fold on mobile.
Dynamic call tracking and GA4 conversion configuration
Every visit gets a tracking number, and every call, form and click-to-call is recorded as a conversion in your own Analytics property, so the seasonal cost per lead is measured rather than estimated.
12-month seasonal demand schedule for budget planning
You get the year mapped out: when installation searches climb, when servicing carries the account, and what each period should cost. Budget decisions get made in advance instead of after the peak has passed.
Local Services Ads setup where available for HVAC in your state
Where Google offers Local Services Ads for air conditioning in your state, the licence and insurance verification is handled and the profile set up, so you sit above the search results and pay per lead.
Weekly reporting broken down by service type and cost per lead
Installation, servicing and emergency work are reported separately every week, so a cheap servicing lead never hides an expensive installation one inside a single blended average.
Not sure Google Ads is the right move for air conditioning?
Then I will say so on the call. I would rather turn the work down than take a budget that was never going to return.
Why Air Conditioning Businesses Work with Me
I run Google Ads exclusively for trades. I know the seasonal patterns in HVAC, which months produce the best cost-per-lead and how to keep installs coming in without burning peak-season budget in January only to have nothing left in February.
Documented results include Skyco Trades at 505 leads and $47.85 CPL, Sharp Electrical and Air Conditioning at $33.02 CPL, and Starboard Electrical at $28.60 CPL for air conditioning leads. Published numbers I stand behind. Month-to-month contracts. No lock-in. Your account and your data are yours to take.
Want the searches your customers are actually typing?
I will pull the real volumes for your trade in your area and show you what they cost, before any commitment.
$28.60
Lowest CPL achieved for an air conditioning client
Why choose Jordan Pizzica for air conditioning Google Ads
Any agency will take on air conditioning. The difference is whether they already know how your customers search before they start spending your budget.
Experience with air conditioning & hvac
Most agenciesLearns the trade on your budget, from a keyword template built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who actually runs the account
Most agenciesA junior account manager holding a dozen unrelated industries at once.
Tradie Ads ExpertJordan Pizzica builds it and runs it. One person, trade businesses only.
What the reporting shows
Most agenciesClicks, impressions and a conversion count that treats a wrong number as a win.
Tradie Ads ExpertCall tracking on every number, so you see which ad produced which booked job.
Who owns the assets
Most agenciesThe agency keeps the account and the pages. Leaving means starting over.
Tradie Ads ExpertYour ad account, tracking and landing pages stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
How you reach the person running it
Most agenciesA ticket queue, and a new account manager every time someone moves on.
Tradie Ads ExpertOne number, and Jordan Pizzica is still the person on the account next month.
Air Conditioning campaigns, city by city
The same trade competes against a different number of advertisers in each market, so the budget and the bid strategy follow the city as well as the trade.