What Lead Generation Does for Electricians
An electrical lead is decided in the first few seconds on the page. Someone with a tripping safety switch wants a number to call, and someone pricing an EV charger wants to know you do them. A general homepage answers neither.
I run the Google Ads that bring the searches in and build the pages, tracking and forms they land on, so the ad and the page are made for each other. EA Services in Townsville converted 29.91 percent of the people who reached their page, which is the number that decides what every lead costs.
Where Electrical Leads Get Lost
Most electricians I talk to are paying for clicks that never turn into calls. Some of the leak is in the ads and some of it is on the page.
On the ads side, broad keywords pull in people looking up how to reset a breaker, and emergency and planned work share one budget, so the expensive after-hours clicks eat the money meant for switchboard jobs.
- Every click lands on the homepage, whatever the person searched for
- The phone number is below the fold on a mobile screen
- The quote form asks for eight fields before anyone will fill it in
- No call tracking, so nobody knows which ads produce booked jobs
Want to see where your electricians leads are leaking?
I will walk your ads, your landing page and your tracking and show you which step is losing the job. Takes one call.
How I Build Lead Flow for Electricians
Emergency work and planned work need different pages. An after-hours page leads with the phone number and how fast you can get there. A switchboard or EV charger page leads with what the job involves, your licence and a short quote form.
- Separate pages for emergency, switchboard, EV charger and residential work
- Click-to-call at the top of every page on mobile
- Licence, insurance and service area shown before the form
- A Google Ads campaign for each job type, sent to its own page
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
What Is Included in Lead Generation for Electricians
Everything from the search to the booked job: the ads that bring people in, the pages they land on, and the tracking and reporting that show what each job cost.
Google Ads campaigns for the electricians work you want
I build and run the Search and Local Services Ads that bring the enquiries in, with a campaign for each job type, switchboard upgrades, EV charger installs, emergency call-outs and general residential work. Each campaign has its own keywords, ads and budget, sends people to the page made for it, and gets its search terms reviewed every week.
A landing page for each electricians job you want more of
One page per job type, switchboard upgrades, EV charger installs, emergency call-outs and general residential work, so the person who searched for it lands on a page about exactly that. Phone number and quote form sit above the fold on mobile, and the page is built on your domain and stays yours.
Every call counted, not estimated
Most electricians work starts with a phone call, and an emergency electrical call is lost the moment it rings out. Dynamic call tracking ties each call back to the page, the campaign and the keyword that produced it, so a booked job and a wrong number never look the same in a report.
A form that asks for what you need to quote
Suburb, the job and a way to reach them. Nothing else. Form submissions and click-to-call are recorded as separate conversions in your own Analytics, and fed back to Google so the bidding learns from real leads instead of raw clicks.
Leads and cost per lead, every week
You see leads, cost per lead and conversion rate by page and by campaign, with what changed that week in plain English. Spam and wrong numbers are filtered out before they reach your numbers.
Want to know what a lead would cost you?
Tell me your trade and your service area and I will give you real numbers before you spend anything.
29.91%
Conversion rate for EA Services, Townsville, at $17.96 per lead
Why Electricians Work with Me
I run Google Ads and lead generation for trade businesses only, so I already know which electrical searches turn into jobs and which ones drain budget. The ads, the pages and the tracking are built by the same person, so they are made for each other.
EA Services in Townsville converted 29.91 percent of the people who reached their page at $17.96 per lead, and Marshall Electrics generated 2,073 leads. These are published numbers. Month to month, no lock-in, and you own the account, the pages and the data.
Already getting clicks that do not turn into calls?
Send me the page they land on. I will tell you what is stopping them and whether it is worth fixing or rebuilding.
Why Electricians Pick Jordan Pizzica for Lead Generation
Plenty of agencies will build electricians a landing page and call it lead generation. The difference shows up in who owns it afterwards and whether the numbers on the report survive a phone call.
Who builds the landing page
Most agenciesA template from the agency's page builder, with your logo dropped in the corner.
Tradie Ads ExpertA page built for electricians and one job type, because that is the only thing it has to do.
What happens to the calls
Most agenciesCounted as conversions and reported as wins, whether or not anyone booked.
Tradie Ads ExpertCall tracking on every number, so a wrong number and a booked job never look the same.
Experience with trade businesses
Most agenciesLearns your trade on your budget, using a funnel built for another industry.
Tradie Ads Expert150+ Australian trade businesses run, 11,800+ leads generated.
Who owns the assets
Most agenciesThe agency keeps the page and the tracking. Leaving means starting again.
Tradie Ads ExpertYour landing pages, tracking and ad account stay in your name from day one.
What keeps you there
Most agenciesA lock-in contract and a retainer that bills whether the phone rings or not.
Tradie Ads ExpertNothing. No lock-in, no retainer.
Lead Generation for Electricians, City by City
Each city has a different number of businesses bidding on the same searches, so the budget, the bids and the suburbs on the landing page follow the city as well as the trade.